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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing PDF




by Roger Dooley : Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

ISBN : #1118113365 | Date : 2011-11-22

Description :

PDF-7348e | Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to mea… Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing


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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by by Roger Dooley

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Summary Selling Review Analysis Kawasakis Ebook PDF F70f13e6b

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Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book PDF




by BusinessNews Publishing : Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book

ISBN : # | Date : 2014-10-14

Description :

PDF-e8a7a | The must-read summary of Guy Kawasaki’s book: “Selling the Dream: How to Promote Your Product, Company or Ideas Using Everyday Evangelism”.This complete summary of the ideas from Guy Kawasaki’s book “Selling the Dream” shows how evangelism combines passion and an almost religious strength zeal into the overall process of convincing other people to believe in a product or service as much as you do…. Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book


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[Pub.65FpQ] Summary: Selling the Dream: Review and Analysis of Kawasaki’s Book PDF | by BusinessNews Publishing


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Marketing Challenges Turbulent Business Environment PDF 893d4d328

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Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science) PDF




: Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)

ISBN : #3319194275 | Date : 2016-01-23

Description :

PDF-f5bb3 | Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers during the last two decades has been assuring high satisfaction and strong customer loyalty. Today, consumers’ ever-changing desires, instantaneous communication through social … Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress … of the Academy of Marketing Science)


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Why We Buy Science Shopping PDF 2984ce9a3

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Why We Buy: The Science Of Shopping PDF




by Paco Underhill : Why We Buy: The Science Of Shopping

ISBN : #0684849135 | Date : 1999-05-13

Description :

PDF-d0c25 | “Why We Buy” is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don’t do, in stores, restaurants and showrooms. “Why We Buy” is about the struggle among merchants, marketers and increasingly knowledgeable customers for control. With humor, insight, anecdote and lots of hard data, retail anthro… Why We Buy: The Science Of Shopping


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[Pub.63Cos] Why We Buy: The Science Of Shopping PDF | by Paco Underhill


Why We Buy: The Science Of Shopping by by Paco Underhill

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Start Up Telemarketing Profitable Operation Business PDF A58942c98

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Start-Up Telemarketing: How to Launch a Profitable Sales Operation (Wiley Series on Business Strategy) PDF




by Stanley Leo Fidel : Start-Up Telemarketing: How to Launch a Profitable Sales Operation (Wiley Series on Business Strategy)

ISBN : #0471629456 | Date : 1987-12-24

Description :

PDF-d727d | By the year 2000, an estimated 7 million people will earn their livings in the telemarketing industry. Telemarketing has become a multi-billion dollar industry, with more and more business taking place via telephone each year. This book is for those small and medium-sized companies whose limited resources or geographical locations inhibit employing experts to design, develop, and implement effecti… Start-Up Telemarketing: How to Launch a Profitable Sales Operation (Wiley Series on Business Strategy)


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Start-Up Telemarketing: How to Launch a Profitable Sales Operation (Wiley Series on Business Strategy) by by Stanley Leo Fidel

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Into River Situated Cognition Changing PDF B6c5b0ddc

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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever PDF




by Tony Cosentino : Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

ISBN : #1614347212 | Date : 2011-10-15

Description :

PDF-27f42 | Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends…. Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever


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Managing Yourself Measure Clayton Christensen PDF 1312a041e

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HBR’s 10 Must Reads on Managing Yourself (with bonus article “How Will You Measure Your Life?” by Clayton M. Christensen) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Managing Yourself (with bonus article “How Will You Measure Your Life?” by Clayton M. Christensen)

ISBN : #163369447X | Date : 2011-01-03

Description :

PDF-ecd79 | The path to your professional success starts with a critical look in the mirror.If you read nothing else on managing yourself, read these 10 articles (plus the bonus article “How Will You Measure Your Life?” by Clayton M. Christensen). We’ve combed through hundreds of Harvard Business Review articles to select the most important ones to help you maximize yourself.HBR’s 10 Must Reads on Managin… HBR’s 10 Must Reads on Managing Yourself (with bonus article “How Will You Measure Your Life?” by Clayton M. Christensen)


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[Pub.72gbq] HBR’s 10 Must Reads on Managing Yourself (with bonus article “How Will You Measure Your Life?” by Clayton M. Christensen) PDF | by Harvard Business Review


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Global Marketing Management Strategic Perspective PDF B61b9234d

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Global Marketing Management: A Strategic Perspective PDF




by Brian Toyne : Global Marketing Management: A Strategic Perspective

ISBN : #0205141374 | Date : 1993-02

Description :

PDF-2db69 | Emphasizes the importance of developing overseas marketing strategies within a global, strategic planning framework. The authors discuss how the domestic and international marketing effort must be responsive to market needs, yet be guided by and support the companies corporate strategies…. Global Marketing Management: A Strategic Perspective


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Global Marketing Management: A Strategic Perspective by by Brian Toyne

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All About SEO Marketing Optimization PDF 7c5411d73

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All About SEO: The Powerful Online Marketing Strategy Called Search Engine Optimization PDF




by Elle Enad : All About SEO: The Powerful Online Marketing Strategy Called Search Engine Optimization

ISBN : #1502911205 | Date : 2014-10-26

Description :

PDF-a57c2 | If you type a term in the search engines and press the ‘enter’ key, you receive a summary of website results which include that search term. Have you ever asked yourself why a select number of these web sites rank much better than others? If so, then you definitely should know that it’s because of a powerful online marketing strategy called Search Engine Optimization (SEO). Learn more about SEO a… All About SEO: The Powerful Online Marketing Strategy Called Search Engine Optimization


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Credit Scoring Response Modeling Insurance PDF 228d927bc

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Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior PDF




by S. Finlay : Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior

ISBN : #0230347762 | Date : 2012-06-26

Description :

PDF-f81f0 | A guide on how Predictive Analytics is applied and widely used by organizations such as banks, insurance providers, supermarkets and governments to drive the decisions they make about their customers, demonstrating who to target with a promotional offer, who to give a credit card to and the premium someone should pay for home insurance…. Credit Scoring, Response Modeling, and Insurance Rating: A Practical Guide to Forecasting Consumer Behavior


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